Who would be the audience for our film? (Q4)

Our film is aimed towards a teenage or young adult audience. Our film fits with the market of other films aimed towards this age group such as ‘Superbad’ (2007). Our characters and humour we wish to portray is similar to Superbad's which allows us to presume our film will be a success.

After doing a survey and finding out our potential market was for 16-24 year olds, we did further research. This age usually goes with demographic groups D and E: blue collar workers and the unemployed or students. The research also suggested they would want to just enjoy the film without having to think about what’s going on known as the ‘Hypodermic Needle Theory’. Our film will be purely for entertainment purposes but will also cater for personal identity meaning the audience can relate to the characters and their life, allowing the audience to become more engaged.

The boys, though dressed like geeks, all have a small amount of fashionable clothing on: a checkered shirt for Stuart, ‘DC’ trainers for Bob and the cool ‘Batman’ belt for Tom. All these will allow male viewers to relate themselves to the characters from first glances and as a result become more engaged with the film. Female viewers will also relate to Stacey from an early stage, an example being when Stacey applies her makeup. Also, she could make some female self-conscious viewers to feel more confident about themselves when stuffing her bra. Perhaps members of the audience will do the same and realise they are not alone; the result at the end of the film is Stacey stops doing this and still looks beautiful, something perhaps young girls may see and follow. All these little details allow the audience to engage with certain or all characters less than one minute into the film.

Also, audience feedback suggested that viewers would expect sexual references. To do this subtly we included the ‘Male Gaze Theory’ shown when Stacey shows her belly as she pulls down her shirt and also stuffs her bra. This was using the enigma code and allowed us to feed the audience many little facts surrounding each character with them being hidden, leaving the audience in their hypodermic needle state. One example of this is when you first meet the character Tom. He is eating a muffin watching ‘Loose Women’. The fact he watches ‘Loose Women’ will feed the audience the information that he is a bit feminine or is pro equal rights for women.

After evaluating our film we came to the conclusion that it would have to be certified as a 15. This was not our intention as we would have liked it to be a 12A, widening our potential market. However, our film contains strong language and sexual references. An example of strong language being used very early on in the film is Bob saying "oh shit" during the opening or Tom's shirt having the word "bitch" written on it. The reason our film can’t be a 12A is because the strong language is frequent. We also viewed other comedy films to help us reach this conclusion. ‘Superbad’ (2007) and ‘Role Models’ (2008) both contain similar jokes and themes to our film and both are rated 15. Both were rated 15 due to sexual reference and strong language.