'Paramount
The first 'Paramount ' logo lasted for 38years and was just a plain picture shot in black and white.
In 1924, around roughly the same time 'Universal Studios' globe began to spin, 'Leo' the lion became the mascot and the iconic figure for 'MGM '. This was the key moment were logos no longer just simple pictures but instead had very brief animation or recordings.
In 1935, '20th Century Fox' expanded from the animated globe of 'Universal Studios' and made a cool animated logo for itself. The flash lights are the thing that stood out for me as they were never seen before. Also, the music played a key role of building tension for the films they produced. Both the visuals and music from this logo lead on to much better modern logos.
The 'Paramount ' logo from 1952 shows the first brief version of animation added into the logo. It was a basic fade in and out of the picture to suit the way in which films become slightly more complicated.
The 1968 version of the logo clearly shows more use of animation. Though simple today the moving background highlights the way in which animation has changed for not just logos but also for films.
During 1976, all logos apart from 'Universal's Globe' included some form of CGI but, by the 1980s, many industries chose to stick to its original routes shown by 'Warner Brothers' iconic shield.
During 1987, 'Paramount CGI . The use of CGI influenced the concept for other industries to adopt their own logos. This is the first of the 'Paramount ' logos that further its use of music.
For 'Universal Studio's' 75th anniversary they released this breath taking logo. This seems to be the key point for logos to start making films seem out of this world. Not just shown by its visual effects but also by its now iconic music. This logo also sets the atmosphere up for the film before it has even begun.
The 2002 'Paramount ' logo is a great example of how the modern logos don't just advertise the industry it's representing but also how it sets the atmosphere for the film up with great sounds effects and amazing visuals. The visual effects are awesome and really help set the mood for the film. Your eyes are drawn to the screen before the film even begins; a great technique to intrigue your viewer.
Just like 'Universal Studios' and 'Paramount ', most mainstream industries today have amazing logos setting the atmosphere up before the film has begun using both visual and aural elements. If you watch just the first minute of this video http://www.youtube.com/watch?v=wJBVvKB1RI0 it shows how '20th Century Fox' has evolved and is another great example of logo development.
The new strand of logos seems to have one thing in common for big films: they fit the logo to match the setting of the film. Harry Potter's openings always have the iconic 'Warner Bros' shield fit to match the films setting. Other films also adopt this new craze, especially 'Dream Works' doing it with nearly every one of their animated films in a humorous way. Madagascar
'Pixar', the masters of animation, also have taken their logo to fit that of the film shown in this clip http://www.youtube.com/watch?v=gpQucD29Ydo&NR=1 from 'WALL-E' (2008). I personally feel that this bringing the logo to the film is going to be the near future for the film industries.
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